Image, shape and color.
Graphic design applied to the medications’ advertising campaigns.
Launching and maintenance campaigns for general and specialized pharmaceutical products. This marketing work seeks attention, generate interest, educate, inform or create conscience for a product or service by developing an adequate, precise and brief message for the target audience; thus meeting the objective sought by the customer. Mercurio Comunicación specializes in advertising through alternative media (Below The Line, or BTL) such as posters, e-mailing lists, banners, invitations, roll-ups, etc., for health sector events.
Unique and original objects that reflect the campaign axis of the sponsored product.
Also called gimmicks or promotional gifts, Mercurio seeks to avoid the traditional line by generating these objects in order to stand out and stay in the mind of the targeted audience.